Since we’re in the payments business, we are constantly working with developers and companies of all sizes to help them accept credit cards easily and securely. In addition to loving our awesome product (shameless self-promotion) all of our clients have something else in common; they want to grow their business. Here are few ways that some of our fastest growing clients are reaching new heights.
1. Don’t let Robin drive the Batmobile
Meaning, do what you’re good at. The same goes for your team. Find people’s strengths and work with them. If you try to make someone in to something that they are not you will be spending more time cleaning up their mess.
2. That shortcut probably isn’t shorter
Sure, it might save you time and money (even make you money) in the short term, but in the long haul (which you’re in it for, right?) you’ve got to do things the right way. Hire people that fit into your culture, don’t deviate from what makes your business money, take care of each client like they’re the only one, and foster a work environment that promotes excellence.
3. Do what you love, love what you do
If you aren’t passionate about what you do, why are you doing it? Your clients and employees will be able to see right through your mysterious cloak and your business will suffer because of it. If your business has hit a lull, it may be time to reinvent yourself and your company to ignite that spark again.
4. Passion over perfection
Your product doesn’t have to include all the bells and whistles before it launches. Create a MVP (minimally viable product) and get it out in the marketplace to get feedback from your clients. And yes, you will get new customers because they’ll see your passion, not because what you have to offer is perfect. Once people are using your product, get feedback, refine, and improve. Be open to going in a different direction than you originally thought.
5. Embrace Social Media
Create a platform to release news to your clients and receive feedback. If you want followers, send out relevant content about your company and your industry. By doing so, you will get new customers and keep your current ones more informed. Well taken care of customers = longer relationships. In fact, if your business is not on Twitter or Facebook, close out of this email right now and set it up. Link both accounts to your company website for people to find you. It helps your company’s image, and your website’s SEO.